Irina Melinescu
Senior Graphic & Motion Designer
Bucharest, Romania
Summary
I combine a classical Fine Arts training with advanced technical skills in Graphic Design and After Effects. My focus is on creating scalable visual systems and dynamic motion assets that elevate brand presence. I am detail-oriented, deadline-driven, and experienced in handling complex projects for top-tier clients.
Skills
BrandingVisual IdentityLayout DesignMotion Graphics (After Effects)
Experience
Senior Graphic & Motion Designer
Teads
May 2021 - Present
- Designed and animated high-performance creatives for global brands, ensuring strict adherence to visual identity guidelines.
- Elevated static layouts into engaging motion assets using After Effects, optimizing content for premium publishers and digital platforms.
- Streamlined the production of cross-channel campaigns by managing both graphic design and motion workflows within the Adobe ecosystem.
Graphic Designer
Teads
May 2017 - May 2021
Graphic Designer
Webhelp
November 2015 - May 2017
- Digital design for the internal company, presentation and posters.
Graphic Designer
The Ad Alchemy
May 2015 - September 2015
- Created key visuals for Romanian brands, produced digital illustrations, and developed layout designs for brochures and other marketing materials.
Visual Interface Designer
Incognito Concept
February 2014 - April 2015
- Developed the company’s complete visual identity, including the logo and brand guidelines, establishing a cohesive look across all digital platforms.
Junior Graphic Designer
Bunatati de Topoloveni
June 2013 - September 2013
Education
Universitatea Națională de Arte din București
Bachelor's Degree, Graphic Arts Department
2010 - 2013
Liceul de Arta "Nicolae Tonitza"
Artist, Painting
2006 - 2010